What we do in sales is the relationship between people. The Chinese people are a nation that values relationships very much. Relationships need to be maintained. Have you found that the relationship between the company and customers is not often maintained, just like the color on clothes, it will gradually fade away. It is the truth that distant relatives are not as good as close neighbors. When we are often in one place, often make phone calls and often get together, the relationship will be better. I think in sales, we should often give small gifts to customers, Because most people in China like to take advantage of small things (personal prejudice). Gifts should not be too expensive. It's not good if they are too expensive. If you send them too expensive, it's not cost-effective for you and the customers dare not ask for them. The gift should be customized by the company, so the effect is better. This is my experience
1. Analysis of customers' attitude towards gifts:
1. Good face type: this kind of customer feels that someone gives him something, and has a special face in front of his family and friends. We should pay attention to the things that can be taken out. For example, during the Spring Festival, you can take large bags and small bags to your home; It's usually used, whether it's intentional or unintentional, to say to relatives and friends, "it's from the supplier". As for what specific things are, think for yourself
2. Figure affordable type: this kind of customer is cooking dumplings in a teapot -- just know it in mind, so let's have some affordable ones
3. Take advantage of the opportunity to lay eggs: this kind of customer is difficult to deal with, but fortunately, his requirements generally do not exceed the budget
4. Lion's mouth type: this type is usually the key person of a certain list. Hehe, I don't have the chance to send it to you at ordinary times, so don't hurry
2. Ways to send small gifts:
1. Take them directly to the customer's company and give them to yourself
2. Give it to the secretary or the front desk for transfer (of course, pay attention to the packaging, and don't go naked)
3. Express! (also pay attention to the packaging problem)
4. Invite the customer to come out and take a seat, and deliver it at the same time
5. These methods are delivered to a third party who has a close relationship with the customer and is at ease. They are considered comprehensively according to the value of the gift, the level of the person, and the criticality of the event. There is no standard practice. In short, there is one principle: it is convenient for the customer to receive the gift (it is important to think about it from the other side). Also remember, if you don't send it personally, you must make a phone call afterwards to express or imply this matter! The above is based on my own experience at ordinary times, and has not been strictly verified. The thinking may not be smooth and the classification may not be correct, but I think it is very practical
Third, what small gifts should be given to customers
1. Practical: pens, notebooks, neckties, wallets, perfume, lighters, various rackets, etc. are the most commonly used, so as to understand customers' hobbies and personalities and find their way. The customer is relatively easy to accept and can slowly establish a good relationship
small gift recommendation: business multi-functional high-end book business multi-functional high-end book
2. Scientific and technological type: U disk, air purifier, magic light ball, driving recorder, mp3.4.5 (similar mascots such as rabbits and horses), etc
small gift recommendation: Plastic rabbit USB disk Plastic rabbit USB disk
3. Luxury: watches and high-end gifts (however, remember to know the customer's "hobby" before you can find what you like)
small gift recommendation: belt watch zircon hollow out fashion women's Watch
It must be something that can be used, or it will be thrown away neutral pen. Small notebook. Small makeup mirror. Key buckle. Small pendant the quality should not be too poor
What we do in sales is the relationship between people. The Chinese people are a nation that values relationships very much. Relationships need to be maintained. Have you found that the relationship between the company and customers is not often maintained, just like the color on clothes, it will gradually fade away. It is the truth that distant relatives are not as good as close neighbors. When we are often in one place, often make phone calls and often get together, the relationship will be better. I think in sales, we should often give small gifts to customers, Because most people in China like to take advantage of small things (personal prejudice). Gifts should not be too expensive. It's not good if they are too expensive. If you send them too expensive, it's not cost-effective for you and the customers dare not ask for them. The gift should be customized by the company, so the effect is better. This is my experience
1. Analysis of customers' attitude towards gifts:
1. Good face type: this kind of customer feels that someone gives him something, and has a special face in front of his family and friends. We should pay attention to the things that can be taken out. For example, during the Spring Festival, you can take large bags and small bags to your home; It's usually used, whether it's intentional or unintentional, to say to relatives and friends, "it's from the supplier". As for what specific things are, think for yourself
2. Figure affordable type: this kind of customer is cooking dumplings in a teapot -- just know it in mind, so let's have some affordable ones
3. Take advantage of the opportunity to lay eggs: this kind of customer is difficult to deal with, but fortunately, his requirements generally do not exceed the budget
4. Lion's mouth type: this type is usually the key person of a certain list. Hehe, I don't have the chance to send it to you at ordinary times, so don't hurry
2. Ways to send small gifts:
1. Take them directly to the customer's company and give them to yourself
2. Give it to the secretary or the front desk for transfer (of course, pay attention to the packaging, and don't go naked)
3. Express! (also pay attention to the packaging problem)
4. Invite the customer to come out and take a seat, and deliver it at the same time
5. These methods are delivered to a third party who has a close relationship with the customer and is at ease. They are considered comprehensively according to the value of the gift, the level of the person, and the criticality of the event. There is no standard practice. In short, there is one principle: it is convenient for the customer to receive the gift (it is important to think about it from the other side). Also remember, if you don't send it personally, you must make a phone call afterwards to express or imply this matter! The above is based on my own experience at ordinary times, and has not been strictly verified. The thinking may not be smooth and the classification may not be correct, but I think it is very practical
Third, what small gifts should be given to customers
1. Practical: pens, notebooks, neckties, wallets, perfume, lighters, various rackets, etc. are the most commonly used, so as to understand customers' hobbies and personalities and find their way. The customer is relatively easy to accept and can slowly establish a good relationship
small gift recommendation:
business multi-functional high-end book
business multi-functional high-end book
2. Scientific and technological type: U disk, air purifier, magic light ball, driving recorder, mp3.4.5 (similar mascots such as rabbits and horses), etc
small gift recommendation:
Plastic rabbit USB disk
Plastic rabbit USB disk
3. Luxury: watches and high-end gifts (however, remember to know the customer's "hobby" before you can find what you like)
small gift recommendation:
belt watch zircon hollow out fashion women's Watch
It must be something that can be used, or it will be thrown away
neutral pen. Small notebook. Small makeup mirror. Key buckle. Small pendant
the quality should not be too poor