1 thought on “Ten years of wind and rain road Fuhui another spring”
Claire
Yang Xiuzhen The Fuhui brand was founded in 1984 and has gone through 28 years. The first 18 years were the best period of China's economic and social development. Fuhui won the 18 -year golden development period and became the leader of Chinese jewelry companies. The three national chairman, seven Central Political Bureau Standing Committee members, and several foreign heads came to the company to visit the company, leading the coquettishness of the Chinese jewelry industry. When the historic wheel carrier entered the 21st century, due to the influence of the system and many factors, the enterprise also reached the juncture of survival and development, and the frustration and difficulties severely tested the Fuhui people. Crocketic is often encountered in the operation of enterprises. The weak falls in front of the setbacks, and the strong grows up and rise in setbacks. The Fuhui people were not silent in fear, nor did they die in the past. Instead, in the difficulties, he had a strong head. With his pride and fighting spirit of his entrepreneurship that year, he entered the new decade of secondary entrepreneurship of the storm. 1. Sailing salary, wind and rain The development of Fuhui Company in the last century mainly mainly based on gold jewelry processing and exports. In the mid -1990s, when Shenzhen's gold jewelry processing industry quickly entered the leapfrog development with its superior geographical location, flexible mechanism, perfect format, and strong capital strength, the advantages of Fuhui gold jewelry processing have no longer. Coupled with the country's major adjustment of the tax refund policy of gold jewelry, the company is facing a huge development difficulties. Thefu people were not scared by the difficulties in advance. In 2002, the company started to reform the joint -stock system, and the operating mechanism and incentive mechanism were effectively activated. The company's decision -making layer review time, adjust the business strategy in a timely manner, seize the good brand foundation of Fuhui, and rely on the good opportunity of the broad development prospects of the Haixi Economic Zone, quickly shifted from a single exit to inside and foreign sales. The two leg walking policies of Jinxing and the national department store counter, focusing on shaping the brand image of Haixi, enhancing brand competitiveness, continuously transforming and processed bases, increasing new development ideas such as people's property into the development of high -end products, and expanding diversified operations. The glory of the new decade. 2012 China Jewelry and Jade Shoujie Yearbook 1.1 Actively expand domestic jewelry retail outlets Fuhui brand is the most influential local brand in Fujian Province, enjoying a good reputation in society Take this as an opportunity to rely on the advantages of the Haixi Economic Zone to create a well -known brand of Haixi Jewelry. On the basis of spending a new one of the original Fuhui special monopoly gold banks, three new business districts in Fuzhou have been opened. The investment of tens of millions of yuan of jewelery monopoly, the Fuhui counter and specialty stores in Xiamen, Longyan, Quanzhou, Zhangzhou and other places have also been based on the local area, which is quite large. In addition, the Fuhui counter in Dalian, Wuhan and other places continues to take root in the foreign market. As of now, Fuhui has invested more than 100 million yuan in direct stores. 2012 China Jewelery and Jade Shouchu Yearbook 1.2 rebuilding the brand image, enhancing brand competitiveness 2002 Fuhui Company's efforts to rise the Fahui brand's image, and proposed "people Without me, people have me, people have me, new and self -excellent "business philosophy, strive to build the most influential jewelry brand in the Haixi Economic Zone. Enable a series of brand recognition systems such as the new logo logo, brand culture and specialty store image. The new brand image, counter sales plus personalized and distinguished counter service, intimate after -sales service, and targeted marketing have gradually been recognized by consumers, and operating performance has increased year by year. In September 2000, with the identification of the State Administration for Industry and Commerce, Fuhui took the lead in becoming one of the first batch of brand names in China's well -known trademark in China. In 2004, the State Administration of Quality and Technology began to evaluate the Chinese brand brand in the jewelry industry. In the jewelry industry strong players such as forests and elites in various ways, the Fuhui brand lived up to expectations and became the first batch of 9 Chinese famous brands in gold jewelry categories. one. The Fuhui brand has also won the title of "National User Satisfaction Products", "Chinese Jewelry and Jewelry Industry Famous Enterprises", and "Export Brand of Focusing on the cultivation and development of Fujian Province". 1.3 Actively attack, actively participate in domestic and foreign jewelry exhibitions The company actively participated in international jewelry exhibitions such as Switzerland, the United States and Hong Kong, as well as various domestic majors such as China International Jewelry Exhibition, Shenzhen Jewelry Exhibition and Canton Fair Comprehensive exhibitions, to show the brand image, participate in industry competition, strengthen the exchanges between the industry and customers, and absorb the advanced technology and fashion trends of the industry. The company also regularly organizes and arrange technical personnel to participate in industry professional training and arrange designers to observe and inspect. The inlaid jewelry designed by the designer participated in the CCTV China Jewelery Design Contest and won the bronze award inlaid group. 1.4 Reconstruction of the processing base 2001 The company's head jewelry test center of the first jewelry test of the national quality and technical supervision department was reorganized. The ISO9000 requirements are rectified to the production processing and management of the processing plant, implemented the production concept of scientific management, formulated standardized operating standards for the process, improved the quality management system, and achieved the entire computer networking of the entire process. Improve work efficiency and effect, reduce inventory and save costs. (1) R
Yang Xiuzhen
The Fuhui brand was founded in 1984 and has gone through 28 years. The first 18 years were the best period of China's economic and social development. Fuhui won the 18 -year golden development period and became the leader of Chinese jewelry companies. The three national chairman, seven Central Political Bureau Standing Committee members, and several foreign heads came to the company to visit the company, leading the coquettishness of the Chinese jewelry industry. When the historic wheel carrier entered the 21st century, due to the influence of the system and many factors, the enterprise also reached the juncture of survival and development, and the frustration and difficulties severely tested the Fuhui people.
Crocketic is often encountered in the operation of enterprises. The weak falls in front of the setbacks, and the strong grows up and rise in setbacks. The Fuhui people were not silent in fear, nor did they die in the past. Instead, in the difficulties, he had a strong head. With his pride and fighting spirit of his entrepreneurship that year, he entered the new decade of secondary entrepreneurship of the storm.
1. Sailing salary, wind and rain
The development of Fuhui Company in the last century mainly mainly based on gold jewelry processing and exports. In the mid -1990s, when Shenzhen's gold jewelry processing industry quickly entered the leapfrog development with its superior geographical location, flexible mechanism, perfect format, and strong capital strength, the advantages of Fuhui gold jewelry processing have no longer. Coupled with the country's major adjustment of the tax refund policy of gold jewelry, the company is facing a huge development difficulties.
Thefu people were not scared by the difficulties in advance. In 2002, the company started to reform the joint -stock system, and the operating mechanism and incentive mechanism were effectively activated. The company's decision -making layer review time, adjust the business strategy in a timely manner, seize the good brand foundation of Fuhui, and rely on the good opportunity of the broad development prospects of the Haixi Economic Zone, quickly shifted from a single exit to inside and foreign sales. The two leg walking policies of Jinxing and the national department store counter, focusing on shaping the brand image of Haixi, enhancing brand competitiveness, continuously transforming and processed bases, increasing new development ideas such as people's property into the development of high -end products, and expanding diversified operations. The glory of the new decade.
2012 China Jewelry and Jade Shoujie Yearbook
1.1 Actively expand domestic jewelry retail outlets
Fuhui brand is the most influential local brand in Fujian Province, enjoying a good reputation in society Take this as an opportunity to rely on the advantages of the Haixi Economic Zone to create a well -known brand of Haixi Jewelry. On the basis of spending a new one of the original Fuhui special monopoly gold banks, three new business districts in Fuzhou have been opened. The investment of tens of millions of yuan of jewelery monopoly, the Fuhui counter and specialty stores in Xiamen, Longyan, Quanzhou, Zhangzhou and other places have also been based on the local area, which is quite large. In addition, the Fuhui counter in Dalian, Wuhan and other places continues to take root in the foreign market. As of now, Fuhui has invested more than 100 million yuan in direct stores.
2012 China Jewelery and Jade Shouchu Yearbook
1.2 rebuilding the brand image, enhancing brand competitiveness
2002 Fuhui Company's efforts to rise the Fahui brand's image, and proposed "people Without me, people have me, people have me, new and self -excellent "business philosophy, strive to build the most influential jewelry brand in the Haixi Economic Zone. Enable a series of brand recognition systems such as the new logo logo, brand culture and specialty store image. The new brand image, counter sales plus personalized and distinguished counter service, intimate after -sales service, and targeted marketing have gradually been recognized by consumers, and operating performance has increased year by year.
In September 2000, with the identification of the State Administration for Industry and Commerce, Fuhui took the lead in becoming one of the first batch of brand names in China's well -known trademark in China. In 2004, the State Administration of Quality and Technology began to evaluate the Chinese brand brand in the jewelry industry. In the jewelry industry strong players such as forests and elites in various ways, the Fuhui brand lived up to expectations and became the first batch of 9 Chinese famous brands in gold jewelry categories. one. The Fuhui brand has also won the title of "National User Satisfaction Products", "Chinese Jewelry and Jewelry Industry Famous Enterprises", and "Export Brand of Focusing on the cultivation and development of Fujian Province".
1.3 Actively attack, actively participate in domestic and foreign jewelry exhibitions
The company actively participated in international jewelry exhibitions such as Switzerland, the United States and Hong Kong, as well as various domestic majors such as China International Jewelry Exhibition, Shenzhen Jewelry Exhibition and Canton Fair Comprehensive exhibitions, to show the brand image, participate in industry competition, strengthen the exchanges between the industry and customers, and absorb the advanced technology and fashion trends of the industry. The company also regularly organizes and arrange technical personnel to participate in industry professional training and arrange designers to observe and inspect. The inlaid jewelry designed by the designer participated in the CCTV China Jewelery Design Contest and won the bronze award inlaid group.
1.4 Reconstruction of the processing base
2001 The company's head jewelry test center of the first jewelry test of the national quality and technical supervision department was reorganized. The ISO9000 requirements are rectified to the production processing and management of the processing plant, implemented the production concept of scientific management, formulated standardized operating standards for the process, improved the quality management system, and achieved the entire computer networking of the entire process. Improve work efficiency and effect, reduce inventory and save costs.
(1) R