1 thought on “How to introduce live jewelry to others”
Sonja
1. Create a commodity halo A many anchors just started introducing the product, and they will tell the brand stories of this product, how the source of the source, and other related content. This is actually a halo for the product. It is necessary to talk about the goods very high and interesting, so that users will be interested in continuing to watch. Is when the anchor is selected, try to choose a well -known brand, so that it will be convenient to introduce the product, and the brand with a certain reputation is trustworthy. To modify, the conversion rate of the product will also increase. If the anchor wants to bring a white card and want to earn higher profits, there is no brand story to tell, what should I do? This is actually a way. You can start with the professional knowledge of the product. By giving buyers to popularize the relevant professional knowledge of the product, users' interest in viewing. 2. Explanation of the selling point of the product When you sell a product through live advertising, you have to explain the very unique side of this product, and you have to talk about this selling point. It is more likely to impress consumers. instead of saying that your product is good and good when you come up. You ca n’t say one for yourself. You do n’t believe it yourself. How do you let others believe it? You can only make users feel that you are bragging, and you ca n’t even say anything about your products. . For example, you are selling clothes, you can talk about what this dress is material, comfortable fabric and other related explanations, which is easier to convince users. 3. Experience products Experience display products are to show the use of your product. The scene is as rich as possible, stimulates users 'imagination, and restores users' real needs under a certain scene. . For example, you are selling food, you can try it yourself. After trying it, you can say what you feel, what do you think of it; for example, you can sell clothes, you can display it to the user, so that it is more even more So more intuitive to bring different experiences to users. Because online shopping is also risky, in case the products bought back are also very bad, so you can feel that this product can make users believe that your product is really good to a large extent. Essence 4, discount point stimulus Plash after reading the product is to start linking to users to place orders. At this time, we can adopt a preferential form to guide users to place orders. Generally, the form of forced orders is a limited time discount, buy one get one free, buy more bottles, etc., and then the live room room for several seconds, forcing users to place an order. of course, there are many other ways to force orders, but in general, forced orders are three points: preferential, scarcity, and urgency. Everyone can usually watch more live broadcasts and summarize some of their own gameplay.
In the live broadcast process: 1. Do not appear WeChat account information, immediately cancel its authority of publishing video as soon as it is found; The video content resolutely eliminates the content of yellowing, gambling, poison, and smoking. Once it is found, it will immediately cancel the expert account and retain the right to pursue responsibility. 2. The anchor is not allowed to add information such as your shop or WeChat in the live broadcast comments. 3, Taobao anchor's live broadcast time should not be too short. If it is stopped quickly, it will be surrendered by the official platform. There are more than 8 hours, so that everyone's live broadcast will receive more traffic support of the official platform.
1. Create a commodity halo
A many anchors just started introducing the product, and they will tell the brand stories of this product, how the source of the source, and other related content. This is actually a halo for the product. It is necessary to talk about the goods very high and interesting, so that users will be interested in continuing to watch.
Is when the anchor is selected, try to choose a well -known brand, so that it will be convenient to introduce the product, and the brand with a certain reputation is trustworthy. To modify, the conversion rate of the product will also increase.
If the anchor wants to bring a white card and want to earn higher profits, there is no brand story to tell, what should I do? This is actually a way. You can start with the professional knowledge of the product. By giving buyers to popularize the relevant professional knowledge of the product, users' interest in viewing.
2. Explanation of the selling point of the product
When you sell a product through live advertising, you have to explain the very unique side of this product, and you have to talk about this selling point. It is more likely to impress consumers.
instead of saying that your product is good and good when you come up. You ca n’t say one for yourself. You do n’t believe it yourself. How do you let others believe it? You can only make users feel that you are bragging, and you ca n’t even say anything about your products.
. For example, you are selling clothes, you can talk about what this dress is material, comfortable fabric and other related explanations, which is easier to convince users.
3. Experience products
Experience display products are to show the use of your product. The scene is as rich as possible, stimulates users 'imagination, and restores users' real needs under a certain scene.
. For example, you are selling food, you can try it yourself. After trying it, you can say what you feel, what do you think of it; for example, you can sell clothes, you can display it to the user, so that it is more even more So more intuitive to bring different experiences to users.
Because online shopping is also risky, in case the products bought back are also very bad, so you can feel that this product can make users believe that your product is really good to a large extent. Essence
4, discount point stimulus
Plash after reading the product is to start linking to users to place orders. At this time, we can adopt a preferential form to guide users to place orders. Generally, the form of forced orders is a limited time discount, buy one get one free, buy more bottles, etc., and then the live room room for several seconds, forcing users to place an order.
of course, there are many other ways to force orders, but in general, forced orders are three points: preferential, scarcity, and urgency. Everyone can usually watch more live broadcasts and summarize some of their own gameplay.
In the live broadcast process:
1. Do not appear WeChat account information, immediately cancel its authority of publishing video as soon as it is found; The video content resolutely eliminates the content of yellowing, gambling, poison, and smoking. Once it is found, it will immediately cancel the expert account and retain the right to pursue responsibility.
2. The anchor is not allowed to add information such as your shop or WeChat in the live broadcast comments.
3, Taobao anchor's live broadcast time should not be too short. If it is stopped quickly, it will be surrendered by the official platform. There are more than 8 hours, so that everyone's live broadcast will receive more traffic support of the official platform.